The 10% campaign is an effort to encourage North Carolina consumers to spend 10 percent of their food dollars on foods from local sources. Through the campaign website – www.nc10percent.com -- consumers and business will pledge to spend 10 percent of their food dollars locally, purchasing products from area farmers and food producers. Campaign participants will receive weekly email reminders to report how much money they spent on local food. The website will show consumers how their dollars spent on local foods grow.
North Carolinians spend about $35 billion a year on food. If each person spent just 10 percent on food locally – roughly $1.05 per day – then
approximately $3.5 billion would be available in the state’s economy. The Center for Environmental Farming Systems (CEFS) and Cooperative
Extension are partners in the campaign. Cooperative Extension’s local foods coordinator will help connect consumers and food producers and support local businesses and organizations who want to spend 10 percent of their food dollars locally. In Wake County, our Local Food Coordinator is AHA partner, Carol Mitchell! We will be working closely with Carol to help Wake County reach and hopefully exceed the 10% goal!
The Compass Group of Charlotte, the world’s largest food service provider, is leading the way in the campaign by pledging to purchase 10 percent of
its food from local sources. Compass Group is developing a parallel model farm-to-institution buying program and will purchase 10 percent of the
produce it serves in its North Carolina accounts from local farmers in the state.
Stay tuned to learn more about how you can become a part of the 10% campaign. Be sure to visit www.nc10percent.com and sign up to become a part of the campaign!
Funding for the 10% Campaign and website is provided by Golden LEAF.
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