Roll or Stroll to 3 Cary Farmers’ Markets
This summer AHA, the three farmers’ markets in Cary, and the Town of Cary are partnering to promote biking and walking to the markets through the Roll or Stroll campaign. The Cary Downtown Farmers’ Market, the Waverly Farmers’ Market and the Western Wake Farmers’ Market are each encouraging their shoppers to take part in active transportation to the markets.
“Roll or Stroll pinpoints a destination and shows the time it takes to walk or bike there from different neighborhoods,” said Sara Merz, AHA director. “We often default to driving, but it’s so fun to walk and bike, for both kids and grown-ups. Kids need at least 60 minutes of physical activity a day, and adults need 30 minutes a day. Walking to a farmers’ market feels good, and is a great way to meet part of that physical activity goal. Our incredible greenway system in Wake County and increasingly connected sidewalks mean residents can use them for transportation as well as recreation. And it’s more fun,” Merz continued.
The Cary Downtown Farmers’ Market is offering a $5 Market Bucks coupon for shoppers who walk or ride to the market, and the Western Wake Farmers’ Market will enter those who walk or bike to market into drawings for a market tote bag.
Each of the markets is sharing a Roll or Stroll flier, which features a map that highlights the neighborhoods, greenways and sidewalks near the markets. “When you look at the Roll or Stroll maps, you can see how close you live to these farmers’ markets,” Merz said. “A lot of people really can walk or bike to the farmers’ markets. Consider using the greenways and sidewalks to reach these markets for weekly shopping, and as a way to be active in your daily routine. This is a health project, but it is also a happiness project. It just feels good.”
AHA produced the Roll or Stroll fliers in partnership with the Town of Cary, which mapped the greenways and sidewalks around each of the three markets. The initiative is the outcome of AHA collaborative partners in Western Wake County working to increase access to healthy foods and physical activity through policy, systems and environmental change. The Western Wake AHA Work Group piloted the Roll or Stroll campaign last fall with Great Harvest Bread Co., which offered a free energy bar to incentivize walkers and bikers to encourage residents and employees in Western Wake to use the many miles of greenways for more than recreation.
A Tool for Businesses and Organizations
“The Roll or Stroll flier was created so that different organizations and businesses can be featured via a map and an incentive, with minimal changes to the document itself,” said Sam Trogdon, Bond Park Community Center Supervisor with the Town of Cary Parks, Recreation & Cultural Resources, and chair of AHA’s Western Wake Work Group. “The Roll or Stroll flier is a tool that can be modified easily for different businesses and organizations in Western Wake and beyond.” Those interested in promoting Roll or Stroll for their businesses may contact AHA for information.
About the Farmers’ Markets in Cary
The Cary Downtown Farmers’ Market is open Saturdays from 8 am-12 pm and Tuesdays from 2-6 pm through Nov. 22. The market moved to a new location this spring at 135 W. Chatham St. next to Lucky Pie Gallery.
Waverly Farmers’ Market is open Saturdays from 9 am-1 pm through Oct. 25 at the Waverly Place Shopping Center at the corner of Kildaire Farm and Tryon Roads.
The Western Wake Farmers’ Market is open Saturdays year-round in Carpenter Village Marketplace (from 8 am-12 pm through November) and also accepts EBT cards for anyone receiving Supplemental Nutrition Assistance Program (SNAP) benefits.
All of the markets feature vendors selling seasonal, locally grown fruits and vegetables and artisan foods. Check their websites for details on vendors, events and more.